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Title: Marketing of Library Resources & Services: A Case Study of Central Library, Sikkim University
Authors: Pradhan, Sarbada
Rai, Avijit
Keywords: Library and Information Services
Marketing of Information
Online Resource
Library Marketing
Library Services
Marketing Tools
Sikkim University Library
Issue Date: Nov-2022
Publisher: INFLIBNET Centre, Gandhinagar
Series/Report no.: CALIBER-2022;13
Abstract: The promotion of usage of resources or marketing of available information products and services are the main concern of every library. There is no dearth of information available, but usage is still below the expected mark despite the facilities being offered by the libraries through the application of technology. This is a case study of the Central Library of Sikkim University discussing various initiatives to unite users and their resources using traditional or modern tools of marketing its resources and services to its clientele and outside users.
Description: 13th International CALIBER-2022, BHU, Varanasi, UP, 17-19 November 2022
ISBN: 9789381232101
Appears in Collections:CALIBER 2022: Varanasi, UP

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