Marketing Library and Information Services on the Green Road of Web 2.0: The Library Perspective

Abstract

Technological advancement has ushered a great change in the knowledge economic sector. The way people communicate, and in the process of information collection, organization and dissemination considered are to be crucial for providing the right information to the right customer (users) at the right time in a customizable, personalized, and collaborative way to the users which is imperative for the information professional. The role of the library is crucial in developing the novel thought to support the intellectual growth and success of the individuals and institutions that they serve in responding to these changes. The web 2.0 movement emerged as a response to the modern means for upgrading the libraries into more user-centered in the present library marketing scenario. In this paper, the author has vividly described marketing library services from user perspectives by applying social networking tools on the green road of marketing library and information services. The author has also rightly demarcated marketing strategy 2.0 plan for implementing social networking tools in the library and information services successfully.