Pricing Determination in Library Services

Abstract

Pricing is the most flexible, independent and controllable elements of the library management system, which plays an important role in international marketing management. It is based on the fact that, pricing changes appear to promote an immediate response in the environment. Despite the apparent simplicity of using pricing as a major marketing tool, many managers find pricing decisions difficult to make. So in this article internal, external factors which affects the international pricing decisions, role that pricing plays in developing strategies to meet corporate objectives, and the relationship between the different activities of the libraries, developing comprehensive international pricing policy, specific problems have been discussed along with the benefits.