INFLIBNET's Institutional Repository
Welcome to Institutional repository of INFLIBNET Centre, here you can find articles published in all conventional proceedings of INFLIBNET Centre, More over you can also look for various training material,press clippings,news letters etc.
Explore the upgraded version at https://ir7.inflibnet.ac.in
Please use this identifier to cite or link to this item:
http://ir.inflibnet.ac.in/handle/1944/1867| Title: | Scintometric Analysis of Indian Journal of Marketing During 2005-2014 |
| Authors: | Biradar, Nirmala Tadasad, P G |
| Keywords: | Scintometric Analysis Content Analysis |
| Issue Date: | 12-Mar-2015 |
| Publisher: | INFLIBNET Centre |
| Abstract: | Indian Journal of Marketing is one of the premier and reputed peer reviewed monthly journal of Marketing. The journal was first published in the year 1968 and it has completed 46 years of its publication. This paper presents scintometric analyses of Indian Journal of Marketing during 2005-2014.The analysis covers various parameters like growth pattern, authorship patterns, citation-wise distribution of research papers, etc. |
| URI: | http://hdl.handle.net/1944/1867 |
| ISBN: | 978-93-81232-05-7 |
| Appears in Collections: | CALIBER 2015: Shimla,HP |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.