Marketing of Information Products and Services for Special Libraries in Bangladesh

Abstract

Marketing approach aims at determining the needs, wants and demands of the target clients through designing and delivering appropriate products and services more effectively for the purpose of achieving organizational goals and objectives. This paper is an attempt to conceptualize the strategic approaches of marketing mix to library and information centers. Has also been drawn up a model plan of marketing for special library systems of Bangladesh. Finally, it recognizes some benefits of proposed marketing plan.