Lone, Mohammad IshaqWani, Zahid Ashraf2012-04-132012-04-132012-03-03978-93-81232-02-6https://ir.inflibnet.ac.in/handle/1944/1677The paper is an attempt to unfurl the use and growth of social networking sites used in the world. The paper works at the continental level to see the use of various social networking sites in seven continents of the world. It offers a thorough insight of yearly growth of social networking sites. The study reveals that Facebook is gaining market in every continent. Facebook is the only site that is having more that 90% market share in Africa since 2010. StumbleUpon is mostly used in North America, Oceania and Europe..enSocial Networking SiteFacebookYoutubeTwitterArticle