Marketing of Library and Information Services through Liaison Programmes in Academic Environment: Prominence and Possibilities

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dc.contributor.authorPati, Bharati
dc.date.accessioned2019-12-14T11:23:51Z
dc.date.available2019-12-14T11:23:51Z
dc.date.issued2019-11
dc.description12th International CALIBER-2019, KIIT, Bhubaneswar, Odisha 28-30 November, 2019en_US
dc.description.abstractBeing accountable for the precise and timely deliverance of information services, one vital aspect, i.e. ‘Marketing’ couldn’t be disregarded in the academic library environment. Although belonging to a completely service oriented diligence, the promotion of the library products and spreading awareness on optimum usage of the collection would definitely be advantageous for the institution in general and the user community in particular. Through the present study, the authors have tried to figure out the challenges and possibilities of marketing of library resources through liaison programs.en_US
dc.identifier.isbn9789381232095
dc.identifier.urihttps://ir.inflibnet.ac.in/handle/1944/2315
dc.language.isoenen_US
dc.publisherINFLIBNET Centre, Gandhinagaren_US
dc.relation.ispartofseriesCALIBER-2019;36
dc.subjectEmbedded Librarianshipen_US
dc.subjectInformation Servicesen_US
dc.subjectLiaison Programsen_US
dc.subjectMarketing of Library Resourcesen_US
dc.titleMarketing of Library and Information Services through Liaison Programmes in Academic Environment: Prominence and Possibilitiesen_US
dc.typeBook chapteren_US

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