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http://ir.inflibnet.ac.in/handle/1944/2214| Title: | Stop Existing , Start Living: A Case For Resource Mobilization |
| Authors: | Tank, Kokila T. |
| Keywords: | Case For Mobilization Marketing Stratagy What Is AHEAD Resource Generation |
| Issue Date: | 15-Feb-1996 |
| Publisher: | INFLIBNET Centre |
| Abstract: | Emphasises the need for mobilization of existing resources of libraries in order to generate new resources through marketing of Databases and services to user community Discusses the expectations and urgency based on current and future developments, and examines marketable information services along with marketing strategy with suitable examples. |
| URI: | http://hdl.handle.net/1944/2214 |
| Appears in Collections: | CALIBER 1996: Vadodara |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Caliber 1996--1.pdf | 2.55 MB | Adobe PDF | View/Open |
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