DSpace Collection:
http://ir.inflibnet.ac.in/handle/1944/2161
2023-08-01T10:01:47ZUnderstanding Marketing Approach For Librarys
http://ir.inflibnet.ac.in/handle/1944/2216
Title: Understanding Marketing Approach For Librarys
Authors: Jambhekar, Ashok
Abstract: The need to serve more and diverse functions has often brought pressure upon
libraries and librarians to become more efficient to find additional resource. It
could be attempted through fund raising or by adopting marketing strategies. It
is necessary to understand that the resources qenerated should be used to
supplement the existing resources. In the US, there are a number of centres
contributing to the study and research. Fund raising is a well developed function
in a number of research libraries. It calls for commitment and highly professional
skills to make the programme successful. However, instances of fund raising
are rare here. The concpet is successful in the US but it may not take off in the
developing countries and also may not be sustainable over a period of time. It
is an age of competition. and free market economy where enterprise,
innovativeness, and creativityare essential elements to forge ahead. The
libraries would better take a dispassionate look at their functioning.1996-02-15T00:00:00ZMaking A Charge For Library And Information Services
http://ir.inflibnet.ac.in/handle/1944/2215
Title: Making A Charge For Library And Information Services
Authors: Gupta, Dinesh Ku.; Jain, S.L.1996-02-15T00:00:00ZStop Existing , Start Living: A Case For Resource Mobilization
http://ir.inflibnet.ac.in/handle/1944/2214
Title: Stop Existing , Start Living: A Case For Resource Mobilization
Authors: Tank, Kokila T.
Abstract: Emphasises the need for mobilization of existing resources of libraries in order to
generate new resources through marketing of Databases and services to user
community Discusses the expectations and urgency based on current and future
developments, and examines marketable information services along with marketing
strategy with suitable examples.1996-02-15T00:00:00ZResource Mobilisation: A Perspective Plan For Railway Staff College
http://ir.inflibnet.ac.in/handle/1944/2213
Title: Resource Mobilisation: A Perspective Plan For Railway Staff College
Authors: Cherukulath, Wilson
Abstract: The paper gives a vivid picture of various libraries of Indian Railways. With special emphasis on the
availability ofthe vast resources of Railway Staff College Library, Vadodara. The author suggest a
well-knit Railway Network, viz. Railway Information Network System (RINS) which would eliminate
duplication of resources and optimum use of the same.1996-02-15T00:00:00Z