Browsing by Author "Patel, Mayuri"

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    Application of Customer Relationship Management in Libraries
    (2013-12-12) Patel, Mayuri; Trivedi, Urvi
    CRM (Customer Relationship Management) is inevitable in a competitive business world. The customer is a king in the service sector and any failures to understand his/her demand would shake the sustainability in the market. The purpose of the paper is to understand the application of CRM in libraries and why librarian should implement the marketing concept of CRM in the library. Library automation, internet and World Wide Web has enhanced the expectations of users for providing the better services by acquiring and making the e-resources accessible within their library and having hyperlinks on their library web pages. The goal of CRM is to optimize management of customer information needs and interests to increase customer satisfaction and loyalty. Application of CRM in libraries can improve customer data and process management, customer loyalty, retention and satisfaction. CRM refers to the methods and tools which helps an organization to manage its relationship with its customer in an organized way. Relationships between the staff and the users are explored using CRM framework.
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    Green ICT: A Study of Awareness, Attitude and Adoption among IT/Computer Engineering Students of LDRP-ITR, Gandhinagar
    (INFLIBNET Centre, 2017-08) Patel, Mayuri
    Green ICT is an important strategic technology which has various benefits such as reducing green house gas emissions, lowering electricity costs, creating good corporate image, etc. This study is an attempt to determine the awareness and attitude carried out by the IT/Computer engineering students towards the Green ICT. This study also examines the acceptance of younger people concerning Green ICT practices and to identify the reasons, barriers and their views regarding IT. The present study has been made by surveying the IT/Computer engineering users groups at LDRP-ITR, KSV University Campus, by using random sampling techniques and the questionnaire tools. After the analysis, few suggestions have been given, which could increase the use of Green ICT in younger people and minimize the harmful impact to the environment. Academic libraries are an integral part of academic institutes; play a vital role in teaching, learning, scholarships and research activities for academic communities. Librarians take initiatives to create awareness and adopt Green ICT efficiently and effectively among academic communities which provide good and healthy environment to community for their better life and thus, to conserve global environment.