Marketing of Library Resources & Services: A Case Study of Central Library, Sikkim University

Abstract

The promotion of usage of resources or marketing of available information products and services are the main concern of every library. There is no dearth of information available, but usage is still below the expected mark despite the facilities being offered by the libraries through the application of technology. This is a case study of the Central Library of Sikkim University discussing various initiatives to unite users and their resources using traditional or modern tools of marketing its resources and services to its clientele and outside users.