Marketing of Information Products and Services in Bangladesh: Findings, Data Analysis and Discussions

Abstract

This paper discusses the current trends of library and information products and services in Bangladesh with reference to country’s leading special and specialized academic libraries. Identifies the present status of library’s information products and services and their marketing strategies, and measures the attitudes of librarians/information professionals towards profitmaking activities in libraries. Highlights the information needs and information seeking behaviour of academic community, scientists, specialists, researchers as well as administrators of the organizations and from outside the organizations.