Munshi, M Nasiruddin(INFLIBNET Centre, November 6, 2008)
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Abstract:
Marketing approach aims at determining the needs, wants and demands of the target clients
through designing and delivering appropriate products and services more effectively for the
purpose of achieving organizational goals and objectives. This paper is an attempt to
conceptualize the strategic approaches of marketing mix to library and information centers.
Has also been drawn up a model plan of marketing for special library systems of Bangladesh.
Finally, it recognizes some benefits of proposed marketing plan.