How to Develop an E-mail Library Newsletter: A Cakewalk Approach

Abstract

Email is a friendly and cost effective technology for communication. Libraries effectively making use of e-mail for marketing the library products and services. Library newsletters furnish with promotional and informative description of information products and services for the target audience. Publication of newsletter for libraries follows the same process as similar to the business newsletters. But content of the newsletter depends upon the nature of library resources, services, activities and users. Like any other promotional tools, success of email newsletter is depending on content presentation, layout, quality of content and delivery time etc.