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Abstract:
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Email is a friendly and cost effective technology for communication. Libraries effectively making use
of e-mail for marketing the library products and services. Library newsletters furnish with promotional
and informative description of information products and services for the target audience. Publication
of newsletter for libraries follows the same process as similar to the business newsletters. But
content of the newsletter depends upon the nature of library resources, services, activities and
users. Like any other promotional tools, success of email newsletter is depending on content
presentation, layout, quality of content and delivery time etc. |