Marketing of Information Products and Services for Special Libraries in Bangladesh

dc.contributor.author	Munshi, M Nasiruddin
dc.date.accessioned	2010-05-14T08:05:16Z
dc.date.available	2010-05-14T08:05:16Z
dc.date.issued	2008-11-06
dc.identifier.isbn	978-81-902079-7-3
dc.identifier.uri	http://hdl.handle.net/1944/1107
dc.description.abstract	Marketing approach aims at determining the needs, wants and demands of the target clients through designing and delivering appropriate products and services more effectively for the purpose of achieving organizational goals and objectives. This paper is an attempt to conceptualize the strategic approaches of marketing mix to library and information centers. Has also been drawn up a model plan of marketing for special library systems of Bangladesh. Finally, it recognizes some benefits of proposed marketing plan.	en_US
dc.language.iso	en	en_US
dc.publisher	INFLIBNET Centre	en_US
dc.subject	Libraries in Bangladesh	en_US
dc.subject	Marketing	en_US
dc.subject	Information Porducts	en_US
dc.subject	Servieces	en_US
dc.title	Marketing of Information Products and Services for Special Libraries in Bangladesh	en_US
dc.type	Article	en_US

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