Puspanjali, Jena(INFLIBNETCentre, February NaN, 2003)
[more]
[less]
Abstract:
Pricing is the most flexible, independent and controllable elements of the library management
system, which plays an important role in international marketing management. It is based on the
fact that, pricing changes appear to promote an immediate response in the environment. Despite
the apparent simplicity of using pricing as a major marketing tool, many managers find pricing
decisions difficult to make. So in this article internal, external factors which affects the
international pricing decisions, role that pricing plays in developing strategies to meet corporate
objectives, and the relationship between the different activities of the libraries, developing
comprehensive international pricing policy, specific problems have been discussed along with the
benefits.