Shukla, Vishnu Kant; Chaturvedi, Neha(INFLIBNET Centre, February NaN, 2003)
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Abstract:
Information concepts and organizational environments such as, Placid-randomized, Placid-cluster, Disturbed-reactive and Turbulent
environments, which affect the information dissemination, are crucial in the present high-tech world of digital age. The communication
culture in the digital age seems to have a different connotation as compared to earlier times, when it was direct and face to face with a
very little chance for miscommunication. Therefore, globalization of communication, which is heavily dependent on innovative
information technology, should be implemented with an ethical framework involving quick and proper communication of facts to
masses. This may be helpful in prevention of war and promotion of peace/ respect for culture, tradition and values/ promotion of human
rights and dignity.